Union x Jordan Brand “Hustle & Motivate” Lookbook and Skit
The skit centers around, Diz, who unluckily has a job interview on the same day as the Union x Air Jordan 4 release. A series of unfortunate events leads the character on the brink of failing this job interview and an interesting proposition arises last minute. Conceived by Reggieknow and animated by Arthell Isom of D’art Shtajio, the first Black-owned animation studio in Japan, the animated visual pokes fun a sneaker culture while highlighting civil rights, criminal justice reform and systemic racism.
Accompanying the skit is a lookbook, which sees models cosplay (コスプレ, kosupure), a portmanteau of the words costume play, as characters Diz, Eamona, Khalil and Lavell. The brightly colored figures serve to showcase the highly anticipated release from Union once again.
In case you missed it, more of Drake’s Certified Lover Boy merch recently surfaced.
