Coca-Cola Plus Cof­fee and its zero-sug­ar alter­na­tive are part of a grow­ing diver­si­fi­ca­tion of bev­er­ages that have helped the com­pa­ny boost sales.

The infu­sion of Brazil­ian cof­fee beans into the sig­na­ture soft drink is avail­able in over 25 inter­na­tion­al mar­kets after suc­cess­ful tri­al runs dat­ing back to 2017.

“Inter­na­tion­al­ly, a scaled launch of Coca-Cola Plus Cof­fee in more than 20 mar­kets with a dili­gent con­sumer focus, con­sis­tent mes­sag­ing and an inte­grat­ed exe­cu­tion plan has dri­ven strong per­for­mance,” the Atlanta-based com­pa­ny said. Inter­na­tion­al suc­cess has­n’t led Coca-Cola to com­mit to bring­ing the prod­uct to the Unit­ed States, how­ev­er, accord­ing to a com­pa­ny spokes­woman.

The mar­ket for car­bon­at­ed soft drinks declined 1.6 per­cent annu­al­ly from 2012 to 2017, accord­ing to a bevindustry.com report, and brands have respond­ed with a vari­ety of strate­gies.  As con­sumers drink less sug­ary sodas and look for health­i­er alter­na­tives, bev­er­age com­pa­nies have had no choice but to adjust their prod­uct line­ups.

But Coca-Cola topped Wall Street’s sales expec­ta­tions in Fri­day’s third-quar­ter earn­ings report, bump­ing its stock 2 per­cent high­er on the back of a chang­ing prod­uct devel­op­ment strat­e­gy. Rev­enue grew 8 per­cent for the Atlanta-based bev­er­age giant.

“Our per­for­mance gives us con­fi­dence that our strate­gies are tak­ing hold with our con­sumers, cus­tomers and sys­tem,” CEO James Quincey said in a  state­ment. “We are posi­tion­ing the com­pa­ny to cre­ate a bet­ter shared future for all of our stake­hold­ers.”

Coke’s move toward small­er cans, low­er caloric intake with­out sac­ri­fic­ing taste and low-sug­ar offer­ings, such as sparkling water bev­er­ages, have helped boost earn­ings, accord­ing to the com­pa­ny.

The largest con­trib­u­tor to retail val­ue growth was the flag­ship U.S. mar­ket, dri­ven by con­tin­ued dou­ble-dig­it vol­ume gains in Coca-Cola Zero Sug­ar, in addi­tion to strong growth in small­er pack­ages, led by dou­ble-dig­it growth in 7.5‑ounce mini cans.

Pho­to: Coca-Cola

Coca Cola Plus Cof­fee is the com­pa­ny’s sec­ond attempt at blend­ing the two drinks togeth­er under its flag­ship brand name. The pre­de­ces­sor, Coca Cola Blāk, launched inter­na­tion­al­ly in 2006, but failed to catch on and was dis­con­tin­ued two years lat­er.

Glob­al cof­fee con­sump­tion is grow­ing at 5.5 per­cent a year, accord­ing to Mor­dor Intel­li­gence. And after Star­bucks and Kraft-Heinz, which owns the Maxwell House brand among oth­ers, Mor­dor ranked Coca-Cola as the third-largest glob­al play­er in the cof­fee mar­ket.

The Coke Plus Cof­fee prod­uct fam­i­ly packs slight­ly more caf­feine than a reg­u­lar can of Coke, but still clocks in under what a tra­di­tion­al cup of cof­fee con­tains. A typ­i­cal 8‑ounce cup of cof­fee has 95 to 165 mil­ligrams of caf­feine. and a typ­i­cal 8‑ounce serv­ing of cola has 24 to 46 mil­ligrams, accord­ing to the Mayo Clin­ic.

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In a fur­ther expan­sion of its cof­fee enter­prise, Coca-Cola closed its $5.1 bil­lion acqui­si­tion of Eng­land-based Cos­ta Cof­fee, which was announced last August, ear­li­er this year. Cos­ta joins Coca-Cola’s exten­sive fam­i­ly of non-soda brands, includ­ing Dasani, Odwal­la and Hon­est Tea, that tar­get the ever-grow­ing base of health-con­scious con­sumers.

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