• ‘Employ­ers want to try before they buy’
• ‘Sell­ing a sub­scrip­tion is too hard (via ecom­merce)’
• ‘Employ­er needs are inter­mit­tent’
• ‘I don’t know’

This sells your employ­er short – they’re not get­ting the best val­ue from your job board with just a sin­gle post­ing; and it sells your site short – you’re cut­ting prof­itabil­i­ty and increas­ing your sales effort. In fact, I’ll go one step fur­ther – you owe it to your employ­ers to offer a sub­scrip­tion pack­age first. Here’s why:

1. Sub­scrip­tions offer a low­er over­all cost per can­di­date than indi­vid­ual sin­gle pur­chas­es – in oth­er words, more ‘bang for the buck’
2. They increase the like­li­hood for employ­er suc­cess by allow­ing post­ings and access when they are need­ed – with­out the delays that come with pur­chase approval, etc.
3. They fit bet­ter with most employ­ers’ HR bud­get plan­ning, allow­ing for annu­al or semi-annu­al pur­chas­es
4. They allow employ­ers to annu­al­ize inter­mit­tent and unpre­dictable hir­ing costs over a 6- or 12-month peri­od

1. Sub­scrip­tions reduce your sell­ing efforts to an annu­al or semi-annu­al basis for your employ­ers
2. Sub­scrip­tions dri­ve up your aver­age rev­enue per employ­er
3. Per #1 and 2, sub­scrip­tions dri­ve up your over­all prof­itabil­i­ty
4. Rev­enue is more pre­dictable